10. How to Be a Supportive Lovejoy Fan - an Interview with Music Industry Pro, Vinny Ribus

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Hello and welcome back to the
Lovejoy Nation Podcast.

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It is a busy time in Lovejoy
Land and we are all grateful and

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blessed, as Dave would say.
Absolutely.

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And what have you been up to
since we last recorded Dave?

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Well, hello, what have I been up
to?

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Nothing really.
It's all, as we've sort of said

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previous back to school, back to
work after the summer.

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The rains come in, the evenings
are getting darker, but I am

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having a little midweek
vacation, as you folks say.

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I've got one of them coming up
out in the New Forest, so I'm

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looking forward to that.
What else am I up to?

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Wow.
There is something like a gig in

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London, but I can't remember who
that is.

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What about yourself?
When you remember Liz now.

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I will OK.
I'm back to the grind, back to

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school.
That's what's mostly going on

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now.
We have some fun things up

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ahead.
Renfair and a record fair at the

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Brooklyn Flea Market coming up
next weekend.

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It's about 40 different record
stores are coming together and

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bringing their wares.
Yeah, it's going to be fun.

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So hopefully the weather
cooperates.

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Unlike you, we've had like no
rain here.

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We've had a a drought, it's very
dry and actually we all want the

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rain, which is kind of unusual,
I know, but.

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We've pretty much had nearly a
fortnight of rain on and off

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now, in which, to be fair, the
last time we had rain was when

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you were in England.
So you had a dry patch too, but

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dry spell?
Yeah, absolutely.

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So what's on the show tonight?
Well, let's, oh, let's just

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first address that.
You only hear 2 voices today

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because Angie is tied up with
the being Mom taxi to Pebble

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today and couldn't make it.
She couldn't join us.

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But she did join us for the
interview that will come after

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we talk.
So the yeah, we have some

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Lovejoy news to talk about since
we last spoke.

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There was a short.
I think we both can agree that

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it was too short.
Very yes.

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Far too short.
Behind the scenes video that

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Lovejoy put out on Lovejoy
etcetera.

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There spin off channel on
YouTube for behind the scenes

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types of things.
Yes they did it behind the

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scenes for the rob video and pay
and display A2 Fer if you will.

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But yes too short.
It was only 9 or so minutes,

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definitely 10 minutes.
Just under 10 minutes.

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It was good.
It's great.

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I like that sort of thing
because I like to do stuff

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effectively behind the camera,
behind the scenes.

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So that's my thing.
Interesting to see the crew and

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the the other artists and and
makeup and everything like that.

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I really do like that sort of
stuff.

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Did it's fun to see the the
goofy funny thing?

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Yeah, absolutely.
From the band.

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Yeah, the goofiness, the
silliness.

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But yeah, it was it could have
done with another at least 15

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minutes.
I always think that when they

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have, they must have so much
footage from these things and

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concerts and festivals and such
that they're just saving it for

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something else.
So we just have to be patient.

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We'll see more down the road.
Maybe.

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Yeah, never know.
And then Noisiak posted.

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Was it a story or a post where
they showed how they did the

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elevator?
It was both actually.

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Yeah how how they done the
elevator.

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Been really enjoying noisy acts
posts.

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That was neat to see.
And I was thinking about it

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while now watching the video
again, how it worked.

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You know that you you, you
believe that it's a real

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elevator working, but in reality
it's cleverly done to look like

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obviously a real elevator.
And I was curious how they did

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the when the elevator like stops
and they like sort of bounce, do

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they just all let's bounce at
the same time or?

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Literally yes, it is a countdown
543. 21 That's cool.

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It's like I'm dating myself, but
actually this is way older than

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me.
The Music Man movie, when

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they're on the train, I've seen
it on stage as well.

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When they're on that in that
train scene, they're all

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bouncing.
Yeah, yeah, yeah, you.

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Know they're all just bouncing,
yeah, but it works.

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That's very effective.
I love that.

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Yeah.
So that was fun.

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And then?
Yeah, it really was fun.

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I know the rest of the band
didn't really have when I say

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much to do, obviously they had
to film their footage of.

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The right.
Music.

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It was good to see them hanging
out in the back and.

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Being around for the the filming
in general and I liked when Will

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came back over to them.
They're like, oh, I'm in the

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band again and and just seeing
him be silly and happy behind

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the scenes when these shoots,
he's looking so scared or sad or

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upset.
It is nice to see the levity

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when the camera was enough.
Absolutely.

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Yeah, we'll take as much as we
can get a bit.

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Yeah, if I'm out and about and
they're filming movies, TV

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programs, whatever, I really
enjoy just watching the behind

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the scenes.
It doesn't matter who's the

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actor is, I just really enjoy
it.

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So yeah, that was good, just
like we said numerous times,

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just far too short.
Come on, love, Joy.

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Yes, you got a whole channel
there.

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You can do more.
Absolutely.

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You know, not like you have
anything else going on.

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Yeah, and what else was
released?

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There was something about a gig
on the 24th of September.

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Is that the gig you were talking
about earlier that you couldn't

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remember?
Yeah, that's it.

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It's 24th of September,
Islington O2, Lovejoy dropping

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there album show what can I say?
For the first and only time, I

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believe they're going to play
the show debut album in its in

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its entirety in front of an
audience.

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Yeah, which says to me that
you're not going to get all the

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songs on tour.
No, guessing not.

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Yeah, I guess that isn't a
thing.

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I was mistaken when I thought
like, maybe for the new album

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they'll do all the songs, but
now they'll do a mix of old and

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new.
Yeah, and I got tickets, so I'm

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going.
How'd you manage that, Dave?

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How'd you manage to get those
tickets, the other high demand?

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What can I say?
Gave Ash a ring.

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No I didn't.
No I didn't.

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No I didn't.
Obviously we've spoken about on

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previous pods and I missed out
on a presale.

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I was out in the middle of
nowhere, Signal wasn't great and

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I got online about, well, I got
on at 10:00 but it just wasn't

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happening.
Then I I had to drive a mile or

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so down the road and about 5
past 10 I come back on and they

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were gone.
I'm not going to lie, absolutely

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gutted.
So then a couple of days later

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I'd spoken to you guys and you
both got up early to help me

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out.
Sure did.

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I think we all got online at
10:00, four AM your time and

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Angie's time.
I got straight in, nothing, sold

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out, refresh, refresh, refresh,
nothing.

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Nothing, nothing.
And you got tickets in the bag.

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Isn't that crazy?
All the way from New Jersey.

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I know all the this is what got
me is the fact that you managed

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to get them in New Jersey
magically.

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Yeah, I'm 70 miles down the
road, 60 miles from Brighton and

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it's like couldn't get them.
But anyway, yeah, I absolutely

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chuffed A bits and if I could I
would have flown across and I'd

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be sat next to you now doing
this because I would have flown

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across and given you a big hug.
And as I said, I'd much rather

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be flying over there and lose my
passport in the process,

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honestly.
Yeah.

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Yeah, I'll make the trip.
Dave.

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You don't have to come all the
way here.

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I don't mind going there.
For the cake.

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I would love to.
So I'm it's going to be a bit of

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a mad dash after work to get to
London blah blah blah.

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But I think it's going to be
worth it, I really do, to hear

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every single song from the album
before it's released.

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Try to like absorb and like
memorize every minute of it,

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right?
Yeah, this is it.

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Don't know whether we're going
to be allowed to film it.

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I really don't.
I'm not expecting to.

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Screaming fans.
It's going to be insane.

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I don't know whether there's
going to be merch there.

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I don't know what's going to be
there so.

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Cool.
And people were confused a

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little bit because there are two
rooms at the venue.

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There's also another gig going
on the same night, same time.

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Yes, and there's plenty of
tickets left for them if you

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want to go and see them.
That's funny.

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Is it an Australian band or
something like that?

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I know they're another indie
band, but they've got the main

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stage downstairs.
That was the question people

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were asking.
Is this the 800 person room or

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the 250 room?
Yeah, I believe it's the 250

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room, judging by how quick those
tickets went.

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Yeah.
I don't know how many tickets

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are sold, whether it's 200 and
they've got 50 guests coming.

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I really don't.
But as far as we know, it's on

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the 250 room.
It's going to be amazing and.

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I know that you'll be having
some goodies in your pocket to

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possibly give out to those in
the.

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Queue is correct.
I will be having pocketfuls of

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Nuggets.
I take as many as I can because

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I don't think I'm going to take
a bag because of the, you know,

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you're not really allowed to
take bags in.

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Right.
You don't want to hold up

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security and all that.
Absolutely.

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You need some Wilbur pants with
lots of pockets.

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Yeah, that's exactly what I'm
I'm going to be wearing.

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My, my I call them army
trousers.

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My cargo pants with all the
pockets I'm going to need.

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My microphones.
You never know, you have to

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bring a microphone well.
This is it.

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I mean, I'm hoping to grab a
chat with a few people out in

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the queue, so if you are about
give me a shout, that's what I

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look like.
If you want to be on the

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podcast, yeah.
Absolutely.

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I'm not sure about after the gig
because we might have to leg it

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to get a train.
I'm sure it's going to be late.

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Are we going to have another
band on before support group?

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Are they just going to come in
and maybe do a few songs and

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then right, This is it.
We're now going into the album.

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You know who?
Knows yeah maybe they're going

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to do a little chit chat
beforehand I bet I hope people

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are quiet enough in the crowd to
like just so you can hear it

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that's what makes me crazy
sometimes when everybody's

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screaming while they're trying
to talk so.

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Yeah, but I'm really looking
forward to it.

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Oh my gosh, like I'd be pinching
myself for you.

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As I said to you, I felt like I
was handing over my newborn baby

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for adoption when I changed
those tickets to you.

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Yeah, I really don't know how
grateful I was.

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And after I know I said to you,
right, I got to get on because I

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was at work and I stopped.
But I put the phone down, and

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that sigh of relief, the weight
of the shoulders.

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The realization like this is
really happening.

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This is really happening.
And it was like, oh.

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No, I'm so happy for you.
So it can't even be, can't even

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00:12:35,120 --> 00:12:38,840
be mad.
No, Everything I can possibly do

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and are allowed to do, I will
send across pictures of March.

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Pictures of whatever.
And your eyes and ears for the

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pod too, so that's valuable.
Absolutely.

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So it's not just us, Yeah.
Absolutely, and I should be

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taking my daughter.
We've got to wait for her to

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come home from school and then
we're straight on, literally

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straight on a train to London,
get across London.

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So cool.
Grab some food from somewhere.

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Yeah, the best.
Yeah, absolutely.

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Check back here on the next
episode for for whatever we've

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got.
But yeah, keep an eye on Lovejoy

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Nation over that evening because
like I say, anything that I can

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get pictures to match wise
photos, anything I should be

227
00:13:31,960 --> 00:13:35,360
sending them straight across and
anything I send across should be

228
00:13:35,360 --> 00:13:37,080
able to go straight out.
Very cool.

229
00:13:37,080 --> 00:13:39,840
I'm looking forward to it.
And it's what if we have 10 days

230
00:13:39,840 --> 00:13:42,640
away from as of today, right?
That's right.

231
00:13:42,960 --> 00:13:46,720
Date of recording.
Yes, absolutely.

232
00:13:47,280 --> 00:13:50,200
Yeah.
All right.

233
00:13:50,200 --> 00:13:53,400
And then we got a surprise
announcement this past Friday

234
00:13:53,400 --> 00:13:55,000
that I don't think anyone is
expecting.

235
00:13:55,800 --> 00:13:58,200
Someone on Reddit was like,
yeah.

236
00:13:58,240 --> 00:13:59,880
Absolutely.
Wasn't that funny?

237
00:14:00,000 --> 00:14:02,440
One person predicted it.
I predict we're going to get a

238
00:14:02,440 --> 00:14:05,200
new single tomorrow.
This was on on a Thursday.

239
00:14:05,600 --> 00:14:08,960
Yeah.
And it was like, yeah, OK, on my

240
00:14:08,960 --> 00:14:11,280
word.
Then it happened, Yeah.

241
00:14:11,280 --> 00:14:15,200
So we're getting a a new single
this Friday, September 19th,

242
00:14:15,800 --> 00:14:18,000
Common touch.
And we heard a little snippet.

243
00:14:18,000 --> 00:14:20,160
I think we have 28 seconds of of
the song.

244
00:14:20,560 --> 00:14:22,680
Sounds really good.
Yeah.

245
00:14:23,360 --> 00:14:28,520
Having said that pane display,
we were all like Oh my God, wow

246
00:14:28,520 --> 00:14:29,800
and.
Then.

247
00:14:29,800 --> 00:14:33,800
It started off totally different
how we were expecting.

248
00:14:34,360 --> 00:14:40,480
So the 28 second snippet, love
it sounds really really good.

249
00:14:41,640 --> 00:14:43,200
We've just got to wait for the
rest.

250
00:14:44,720 --> 00:14:48,160
Yeah, I'm curious for what
little, as Angie always said,

251
00:14:48,280 --> 00:14:51,200
and I guess always say crumbs,
what crumbs will we get this

252
00:14:51,200 --> 00:14:54,880
week leading up to Friday?
What from little Tik toks or

253
00:14:54,880 --> 00:14:58,320
videos or things?
I can't believe it's so soon

254
00:14:58,880 --> 00:15:02,440
after the last one.
I honestly was expecting it to

255
00:15:02,480 --> 00:15:07,960
perhaps drop after the album,
but I guess I guess how they

256
00:15:07,960 --> 00:15:10,960
want to play it.
Another music video along with,

257
00:15:11,360 --> 00:15:12,040
presumably.
Yeah.

258
00:15:12,480 --> 00:15:19,680
Well, didn't noise noisy act say
that there would be a third one?

259
00:15:19,840 --> 00:15:21,320
Didn't?
They give me a trilogy.

260
00:15:21,760 --> 00:15:24,200
Yeah, Trilogy.
Yeah.

261
00:15:24,320 --> 00:15:27,840
So do we think that it'll become
it'll be another prequel prequel

262
00:15:27,840 --> 00:15:34,000
to Pain display or post ROB?
I think it'll be post because it

263
00:15:34,000 --> 00:15:37,720
does come along further on the
album track.

264
00:15:38,000 --> 00:15:41,880
I see, that's good detective
work, the.

265
00:15:41,880 --> 00:15:47,040
Next song after pain display I
believe is White Shark Cafe then

266
00:15:48,000 --> 00:15:52,200
Common Touch so surely it's got
to be post.

267
00:15:52,640 --> 00:15:57,600
OK, that's exciting too.
Not just the song, but music

268
00:15:57,600 --> 00:16:01,680
video to go with it.
Yeah, I find it strange how

269
00:16:01,680 --> 00:16:04,960
we've we've sat here and we've
we're like love Rob.

270
00:16:05,960 --> 00:16:07,240
Yeah.
Great tune.

271
00:16:08,880 --> 00:16:10,560
Oh my God.
Pay and display.

272
00:16:11,600 --> 00:16:12,800
Love it.
Yeah.

273
00:16:14,640 --> 00:16:16,360
And is this one going to be the
same and?

274
00:16:17,320 --> 00:16:21,440
Then like how many do we not
know a thing about yet because

275
00:16:21,440 --> 00:16:24,760
we know foxholes?
Well, yes, yeah, we do know

276
00:16:24,800 --> 00:16:26,880
foxholes, don't we?
So we got what, 7?

277
00:16:27,760 --> 00:16:31,120
Was it 11 on the album?
I've avoided hearing perfect

278
00:16:31,120 --> 00:16:32,480
blue so I don't know anything
about it.

279
00:16:33,560 --> 00:16:40,320
Oh yeah, so six I've saw I I
watched Angie's footage once for

280
00:16:40,320 --> 00:16:46,680
Perfect Blue, maybe twice.
It's really hard at times to get

281
00:16:46,680 --> 00:16:48,560
that feeling.
Right.

282
00:16:48,840 --> 00:16:51,320
From.
A cell phone video from.

283
00:16:51,880 --> 00:16:53,560
Exactly.
Yeah.

284
00:16:54,960 --> 00:16:58,000
But yeah, so I guess we've sort
of heard half the album, we've

285
00:16:58,000 --> 00:16:59,600
got half the.
Album isn't that crazy?

286
00:16:59,800 --> 00:17:01,840
Isn't that crazy?
That's crazy.

287
00:17:01,840 --> 00:17:05,119
We have 6 songs at least, right?
Or let me think, we haven't

288
00:17:05,119 --> 00:17:08,240
heard it all and foxholes might
change, you know, things might

289
00:17:08,240 --> 00:17:11,119
change from studio version to
what was we we heard the

290
00:17:11,119 --> 00:17:13,640
concert, but for the most part,
apparently.

291
00:17:13,640 --> 00:17:17,119
Foxholes did chat a little bit
in the last concert.

292
00:17:17,480 --> 00:17:20,280
Yeah.
So, and This is why they've

293
00:17:20,280 --> 00:17:25,720
taken off wasted summer because
they want to clearly do it

294
00:17:25,720 --> 00:17:29,720
better.
But yeah, when when you ask that

295
00:17:29,720 --> 00:17:32,720
question, we we've heard six
songs.

296
00:17:33,360 --> 00:17:36,960
Is it 6?
So we've got Rob.

297
00:17:37,520 --> 00:17:40,000
Paint, display, Foxholes, common
touch.

298
00:17:40,520 --> 00:17:42,160
Perfect blue.
Perfect blue.

299
00:17:42,160 --> 00:17:47,640
So we've heard five.
And there's 12 or. 1111 yeah.

300
00:17:47,640 --> 00:17:50,760
So we've heard just under half
the album.

301
00:17:51,080 --> 00:17:54,200
That's amazing.
Like I can't, it's like so

302
00:17:54,200 --> 00:17:55,720
exciting for.
It's so exciting for them.

303
00:17:55,720 --> 00:17:57,760
And you could tell they love
these songs.

304
00:17:58,560 --> 00:18:03,080
You know, I was afraid at first
that they'd be nervous about

305
00:18:03,080 --> 00:18:06,200
presenting the these things
because there's so much weight

306
00:18:06,200 --> 00:18:09,560
behind them.
But it's clear that they're so

307
00:18:09,560 --> 00:18:13,640
confident and proud and happy
about them that that kind of

308
00:18:13,640 --> 00:18:16,200
floats away.
And the response has been so

309
00:18:16,200 --> 00:18:21,480
amazing so.
Yes, but just blow me away.

310
00:18:21,480 --> 00:18:23,080
How many we've actually heard
now?

311
00:18:23,760 --> 00:18:25,880
And how many are still left?
That I think that's the most

312
00:18:25,880 --> 00:18:29,320
exciting part.
Well, then, let's get on with

313
00:18:29,320 --> 00:18:31,360
the show.
Angie and I recorded an

314
00:18:31,360 --> 00:18:35,680
interview with a really amazing,
brilliant man named Vinny Rebus

315
00:18:35,720 --> 00:18:38,640
the other night, and I hope you
enjoy listening as much as we

316
00:18:38,640 --> 00:18:41,920
enjoyed recording it.
He's a music industry

317
00:18:41,920 --> 00:18:44,480
professional.
We grilled him with all kinds of

318
00:18:44,480 --> 00:18:49,280
questions regarding the music
industry and ways that fans can

319
00:18:49,280 --> 00:18:53,960
help support an indie artist
that's sort of on their way up

320
00:18:53,960 --> 00:18:57,880
and producing new music and
releasing songs and how we can

321
00:18:59,120 --> 00:19:01,960
really do the most we can for
them other than just streaming.

322
00:19:02,800 --> 00:19:06,560
So take a listen to that.
Let us know what you think and

323
00:19:06,920 --> 00:19:12,760
also check out his website,
Cartney CARTN e.com.

324
00:19:14,000 --> 00:19:19,800
It's a really robust website of
online music industry lessons

325
00:19:20,240 --> 00:19:25,160
from I think it's at 100
professionals and really

326
00:19:25,160 --> 00:19:27,680
fascinating.
Even if you're not in the

327
00:19:27,680 --> 00:19:31,360
industry, you'll find it very
interesting if you have an

328
00:19:31,360 --> 00:19:34,440
interest in music and supporting
bands that you love and

329
00:19:35,520 --> 00:19:36,920
definitely it's worth checking
out.

330
00:19:36,920 --> 00:19:39,480
So we'll put the link in the
description.

331
00:19:42,040 --> 00:19:46,840
Today we're joined by Vinny
Reba, an artist manager, artist

332
00:19:46,840 --> 00:19:50,560
consultant, music industry
consultant, founder and CEO of

333
00:19:50,560 --> 00:19:53,760
Indy Connect, and a plethora of
other things.

334
00:19:53,760 --> 00:19:56,880
Is there anything you'd like to
add or tell us about yourself?

335
00:19:58,680 --> 00:20:02,640
Basically, I also own
cartney.com, which is a

336
00:20:02,640 --> 00:20:06,120
e-learning platform for the
music industry, and I've just

337
00:20:06,120 --> 00:20:09,400
gotten into documentary filming.
Oh wow.

338
00:20:10,400 --> 00:20:13,200
Amazing.
That's like my favorite genre of

339
00:20:13,520 --> 00:20:15,920
of things to watch when I'm home
with free time.

340
00:20:15,960 --> 00:20:18,960
Excellent, very cool.
Thank you for joining us.

341
00:20:19,160 --> 00:20:23,720
We found you on LinkedIn for I
found you with your article

342
00:20:23,720 --> 00:20:26,720
Because I'm, I run a fan
account.

343
00:20:26,720 --> 00:20:30,160
I'm always looking for ways to
encourage fans to support

344
00:20:30,320 --> 00:20:34,680
Lovejoy and do everything we can
for them that they've had EPS

345
00:20:34,680 --> 00:20:37,840
and single, but they've not had
a debut full length album, but

346
00:20:37,840 --> 00:20:39,840
they have one coming out October
3rd.

347
00:20:40,480 --> 00:20:44,720
And so there's so much writing
on the as you well, well know.

348
00:20:44,840 --> 00:20:48,360
And so I found your article, 30
ways to help support your

349
00:20:48,360 --> 00:20:51,760
favorite indie artist.
And I was like, Oh my God,

350
00:20:51,760 --> 00:20:53,600
Angie, you got to see this,
Dave.

351
00:20:54,640 --> 00:20:57,360
What a goldmine.
Oh my goodness, I was so

352
00:20:57,440 --> 00:20:58,840
excited.
Wonderful.

353
00:20:58,840 --> 00:21:02,000
It's it's interesting how much
fans don't actually realize what

354
00:21:02,000 --> 00:21:04,480
artists have to go through and
so they don't really know how to

355
00:21:04,480 --> 00:21:07,800
support them.
That's so true because I often

356
00:21:07,800 --> 00:21:10,240
see, you know, we're pushing
like, let's get it to 1,000,000

357
00:21:10,240 --> 00:21:13,440
streams, you know, and they're
like, I just want to listen how

358
00:21:13,440 --> 00:21:15,760
I want to listen.
It's not our job to worry about

359
00:21:15,760 --> 00:21:18,120
that.
It's like, it's not your job,

360
00:21:18,120 --> 00:21:20,280
but do you love this band?
Do you want them to be able to

361
00:21:20,280 --> 00:21:23,280
stick around and tour and be
here for a long?

362
00:21:23,280 --> 00:21:25,080
Term.
It benefits the band and it

363
00:21:25,080 --> 00:21:26,840
benefits us.
If you want the band to stick

364
00:21:26,840 --> 00:21:28,520
around, you've got to help them
out a little bit.

365
00:21:30,960 --> 00:21:32,400
Yeah.
And it doesn't take much, you

366
00:21:32,400 --> 00:21:33,960
know, especially when you have
that many fans.

367
00:21:34,360 --> 00:21:37,320
But it does take, you know, a
little bit of effort, a little

368
00:21:37,320 --> 00:21:39,280
bit of conscious effort.
Yeah, I think just to raise the

369
00:21:39,280 --> 00:21:42,640
awareness, especially the
audience is on the younger side,

370
00:21:42,640 --> 00:21:46,160
most of which probably under 18
Even so.

371
00:21:46,200 --> 00:21:51,680
And we all grew up with CDs and
tapes and and radio being the

372
00:21:51,680 --> 00:21:53,880
big things.
But now it's a different world.

373
00:21:53,880 --> 00:21:57,800
And I was actually interested on
your take since I know you, I

374
00:21:57,800 --> 00:22:00,360
saw that you were on the other
side of the curtain at one point

375
00:22:00,360 --> 00:22:03,960
being a full time entertainer
and then booking agent.

376
00:22:03,960 --> 00:22:06,400
So you've been on, you know, the
whole spectrum.

377
00:22:06,400 --> 00:22:08,760
Old, I mean, when you are you're
old, you get to do a lot of

378
00:22:08,760 --> 00:22:10,560
stuff.
It's we welcome.

379
00:22:10,680 --> 00:22:13,720
We're glad you're here to to
help us with that plethora of

380
00:22:13,720 --> 00:22:16,320
knowledge you have.
So, yeah, how is it different

381
00:22:16,400 --> 00:22:19,760
and is it harder now because
there's not so much physical

382
00:22:19,760 --> 00:22:21,440
media that people are purchasing
there?

383
00:22:21,440 --> 00:22:23,520
Are a lot of things that are
different and, and a lot of

384
00:22:23,520 --> 00:22:25,480
things that are harder and a lot
of things that are easier.

385
00:22:25,800 --> 00:22:28,600
So, you know, definitely the
physical media is a major

386
00:22:28,600 --> 00:22:32,760
challenge because that was the
major revenue stream for record

387
00:22:32,760 --> 00:22:34,600
labels especially and for
artists.

388
00:22:34,880 --> 00:22:38,640
And so, you know, when artists
don't have that and it becomes

389
00:22:38,640 --> 00:22:42,240
really hard for them to tour
because everything is so

390
00:22:42,240 --> 00:22:47,400
expensive, whether it's gas and
the bus and hotel rooms and

391
00:22:47,720 --> 00:22:49,840
eating out and everything.
I mean, it just gets crazy.

392
00:22:49,840 --> 00:22:53,200
And so artists really struggle.
Even the biggest artists are

393
00:22:53,200 --> 00:22:57,000
downsizing a lot of their, the
size of their concerts because

394
00:22:57,000 --> 00:23:00,760
they're just not drawing and,
and it's just too expensive,

395
00:23:00,760 --> 00:23:03,760
especially when you have, you
know, those huge buses and, and

396
00:23:03,760 --> 00:23:06,880
trucks and stuff like that.
But any independent artist, you

397
00:23:06,880 --> 00:23:10,160
know, they're, they're really
struggling unless they draw a

398
00:23:10,160 --> 00:23:12,960
lot.
And mainly if they, you know, to

399
00:23:13,000 --> 00:23:16,240
make it as a touring artist is
going to be on merch.

400
00:23:17,200 --> 00:23:19,320
I see it's it's always going to
be on merch.

401
00:23:19,320 --> 00:23:23,360
And do the bands pay a fee to
the venues that host them?

402
00:23:23,360 --> 00:23:26,800
How does that work?
I've just, for those that don't

403
00:23:26,800 --> 00:23:29,760
know, like how does that work
when you sign up to play at

404
00:23:29,960 --> 00:23:33,040
Webster Hall in New York City,
do you have to a portion of the

405
00:23:33,040 --> 00:23:34,960
sale?
Some venues will do that.

406
00:23:35,760 --> 00:23:37,880
I always try to avoid that if
possible.

407
00:23:37,920 --> 00:23:41,040
You know, it's, it's not, it's
not rocket science to figure out

408
00:23:41,040 --> 00:23:44,320
that every, every little bit of
that margarine that you give

409
00:23:44,320 --> 00:23:47,440
away to somebody else chips away
at what you have to be able to

410
00:23:47,440 --> 00:23:50,760
survive on.
And so, you know, I, I don't

411
00:23:50,760 --> 00:23:54,400
like it when the record labels
take a piece of, of the action

412
00:23:54,400 --> 00:23:56,880
of the merch.
I don't like it when the clubs

413
00:23:56,880 --> 00:23:59,840
take a piece of the merch.
I just don't think it's it's

414
00:23:59,840 --> 00:24:03,920
fair to anybody and so I always
avoid that.

415
00:24:04,600 --> 00:24:06,600
Right.
And then that's when you know,

416
00:24:06,600 --> 00:24:10,120
T-shirts are now $50 instead of
25 like they used to be.

417
00:24:10,400 --> 00:24:13,640
Exactly.
If we're talking about the price

418
00:24:13,640 --> 00:24:19,400
of a ticket and who gets what
cut of that, let's say a ticket

419
00:24:19,400 --> 00:24:24,040
to see a band cost $50, what
percentage of that would you

420
00:24:24,040 --> 00:24:27,320
think, give or take, would that
band actually put in their

421
00:24:27,320 --> 00:24:30,000
pocket once you figure out all
the expenses?

422
00:24:30,000 --> 00:24:32,320
Yeah, I mean, first of all, a
lot of that depends on what the

423
00:24:32,320 --> 00:24:35,520
agreement is with the venue
because the venues usually take

424
00:24:35,520 --> 00:24:38,240
a portion of the ticket sales
unless the artist is what they

425
00:24:38,240 --> 00:24:41,080
call 4 walling.
So they're renting the room and

426
00:24:41,120 --> 00:24:43,360
and they're going to sell
tickets and then they're going

427
00:24:43,360 --> 00:24:45,520
to pay for the rent out of the
the ticket sales.

428
00:24:45,880 --> 00:24:48,480
So it's really hard to say what
percentage that would be.

429
00:24:48,840 --> 00:24:52,560
But after all of the expenses
and everything, if an artist you

430
00:24:52,560 --> 00:24:56,520
know, and it depends also on how
much the ticket sale, how much

431
00:24:56,520 --> 00:24:58,600
the tickets are and how many
tickets they're selling.

432
00:24:58,920 --> 00:25:02,240
So, you know, you can have a
venue that sees 500 and if they

433
00:25:02,240 --> 00:25:06,800
can sell that 500 seats for $50,
they're bringing in pretty good

434
00:25:06,800 --> 00:25:09,000
money.
But if it's a venue that seats

435
00:25:09,000 --> 00:25:12,840
25 or 50 or 100, you're not
bringing in as much money.

436
00:25:13,160 --> 00:25:14,840
So the percentage is going to be
different.

437
00:25:15,120 --> 00:25:18,840
But overall, if you know, if you
put a tour together, it's

438
00:25:18,840 --> 00:25:23,280
probably going to be 5 to 10%
that is actually profit, if

439
00:25:23,280 --> 00:25:26,560
that.
Wow, that's not very much, is

440
00:25:26,560 --> 00:25:28,400
it?
No.

441
00:25:28,840 --> 00:25:31,560
And we were talking, you know, I
had brought up streaming versus

442
00:25:31,560 --> 00:25:34,800
the physical.
Often times with streaming, you

443
00:25:34,800 --> 00:25:38,840
hear they make a fraction of a
penny per stream.

444
00:25:39,280 --> 00:25:44,080
So is it is streaming more about
just getting the songs out there

445
00:25:44,080 --> 00:25:48,120
than money made from the stream?
Streaming is pure marketing, is

446
00:25:48,120 --> 00:25:51,960
pure marketing.
And nowadays the push is to get

447
00:25:51,960 --> 00:25:55,000
away from that.
And if you've got a fan base,

448
00:25:55,200 --> 00:25:59,200
you only release your music to
your fans, or at least maybe for

449
00:25:59,200 --> 00:26:03,080
the first two weeks or a month,
you go to the fans 1st and let

450
00:26:03,080 --> 00:26:06,560
them consume it.
And especially if you have a fan

451
00:26:06,560 --> 00:26:09,880
club, this is the way that most
artists now are trying to

452
00:26:09,880 --> 00:26:13,680
generate a lot of money because
you figure if you've got, you

453
00:26:13,680 --> 00:26:18,200
know, 1000 fans that are paying
you $10 a month, then you've got

454
00:26:18,800 --> 00:26:20,800
100.
You've got $10,000 a month

455
00:26:20,800 --> 00:26:25,160
coming in mailbox money.
And you do special things for

456
00:26:25,160 --> 00:26:28,880
them.
And and that makes it really

457
00:26:28,880 --> 00:26:32,120
easy then to tour or to record
or do whatever you want.

458
00:26:32,120 --> 00:26:35,160
You've got all of this money
that that is Cumber.

459
00:26:35,640 --> 00:26:37,400
Yeah.
It, you know, it doesn't really

460
00:26:37,400 --> 00:26:40,560
cost you much maybe to go into
the studio and record a single

461
00:26:40,560 --> 00:26:43,400
or something.
But, you know, you can build a

462
00:26:43,400 --> 00:26:45,760
loyal following.
And I know artists that have,

463
00:26:46,200 --> 00:26:49,560
you know, 5000 people paying
them between 5:00 and $20.00 a

464
00:26:49,560 --> 00:26:51,320
month.
And these are independent

465
00:26:51,320 --> 00:26:53,640
artists.
So, you know, it's, it's the,

466
00:26:53,720 --> 00:26:56,360
it's the way to go.
If you've got a following, even

467
00:26:56,360 --> 00:26:58,640
if you don't have a following,
start building up.

468
00:26:59,080 --> 00:27:02,240
You know, you got to work your
fans through a process.

469
00:27:02,520 --> 00:27:04,840
So you're going to get fans that
just discover you.

470
00:27:05,080 --> 00:27:07,080
They're going to check you out a
little bit.

471
00:27:07,160 --> 00:27:08,800
They're going to then they're
going to test you out.

472
00:27:08,800 --> 00:27:10,560
They're going to go see your
website or they're going to

473
00:27:10,560 --> 00:27:11,960
check out your other social
media.

474
00:27:12,320 --> 00:27:15,280
And your goal is to move them up
the ladder to the point where

475
00:27:15,280 --> 00:27:18,000
not they're not no longer just
intrigued, they're actually

476
00:27:18,000 --> 00:27:21,240
engaged with you.
So you get them to sign up for

477
00:27:21,240 --> 00:27:24,000
your mailing list and then you
can start, you know, when

478
00:27:24,000 --> 00:27:26,440
somebody signs up for your
mailing list, which is the piece

479
00:27:26,440 --> 00:27:28,080
that most artists miss
completely.

480
00:27:28,080 --> 00:27:30,280
When somebody signs up for your
mailing list, they're basically

481
00:27:30,280 --> 00:27:33,680
saying, I give you permission to
market to me.

482
00:27:34,080 --> 00:27:35,960
I want to know when you have
gigs.

483
00:27:36,240 --> 00:27:38,760
I want to know when you have new
merch.

484
00:27:39,040 --> 00:27:41,200
I want to know when you have new
music coming out.

485
00:27:42,160 --> 00:27:44,800
And that makes a world of
difference when you can capture

486
00:27:44,800 --> 00:27:47,320
people that way.
Because if it's five to seven

487
00:27:47,320 --> 00:27:50,840
times easier to sell to an
existing customer than to find a

488
00:27:50,840 --> 00:27:54,760
new customer, that's just, you
know, simple sales math.

489
00:27:55,120 --> 00:27:58,160
So if you've got them on your
mailing list, that's a huge

490
00:27:58,360 --> 00:28:00,160
part, that's a commitment on
their part.

491
00:28:00,840 --> 00:28:03,960
Now you can move them into the
fan base into, into your fan

492
00:28:03,960 --> 00:28:07,480
club.
And it's not a huge leap if they

493
00:28:07,680 --> 00:28:12,160
like what you're giving them as,
as a, as a, an e-mail

494
00:28:12,160 --> 00:28:15,000
subscriber.
And, and once you can do that

495
00:28:15,000 --> 00:28:18,080
and you can even do the fan club
at, you know, $2.00 a month and

496
00:28:18,080 --> 00:28:19,880
then have other tiers that move
up.

497
00:28:20,440 --> 00:28:23,960
But you know, your, your goal is
to control everything.

498
00:28:23,960 --> 00:28:25,800
You're, you want to control the
music.

499
00:28:26,000 --> 00:28:27,880
You don't want anyone else
controlling that.

500
00:28:28,160 --> 00:28:31,280
Your goal is to control the
obviously the, the copyrights of

501
00:28:31,280 --> 00:28:33,720
the songs.
Your goal is to control the

502
00:28:33,720 --> 00:28:35,920
data.
You know, the biggest challenge

503
00:28:35,920 --> 00:28:40,000
with all of the social networks,
with Spotify, with anybody is it

504
00:28:40,000 --> 00:28:42,960
doesn't matter if you have 5
million fans on there, 100

505
00:28:42,960 --> 00:28:45,480
million fans in there.
You haven't got a clue who one

506
00:28:45,480 --> 00:28:47,680
of them is.
You can't e-mail one of them

507
00:28:47,680 --> 00:28:51,480
because they they own the data.
And yeah, so if they own the

508
00:28:51,480 --> 00:28:54,720
data, then you're just borrowing
that list.

509
00:28:55,360 --> 00:28:58,120
You know, when, when TikTok was
going away, so many people were

510
00:28:58,320 --> 00:29:00,760
so scared because that was their
entire living.

511
00:29:00,760 --> 00:29:03,280
If they had all that data, they
had anyone, everybody on the

512
00:29:03,280 --> 00:29:05,240
mailing list would have made a
difference.

513
00:29:05,240 --> 00:29:07,080
Hey, guys, We're going to go
switch over to here.

514
00:29:08,440 --> 00:29:13,200
So switching from streaming to
radio, is radio still relevant

515
00:29:13,400 --> 00:29:15,240
in today's world for independent
artists?

516
00:29:15,800 --> 00:29:18,200
It's, it's relevant, but it's
very expensive.

517
00:29:19,000 --> 00:29:21,360
It's very expensive to get a
radio promoter.

518
00:29:21,360 --> 00:29:24,640
Now somebody like Lovejoy,
they've got a big following.

519
00:29:24,640 --> 00:29:27,480
They've got a lot of people
following them on Spotify.

520
00:29:27,720 --> 00:29:29,960
So they would have an attraction
to radio.

521
00:29:30,040 --> 00:29:33,760
But the hardest thing for an
artist is to reach all of those

522
00:29:33,760 --> 00:29:36,480
radio stations.
You can pay for services.

523
00:29:36,480 --> 00:29:39,440
There are, there are services
like Play NBE and their Play

524
00:29:39,440 --> 00:29:42,200
Direct that'll reach out to
these different radio stations

525
00:29:42,200 --> 00:29:47,160
for you radio, unless you have a
radio promoter and you're paying

526
00:29:47,160 --> 00:29:49,080
them big money.
And the reason they're big money

527
00:29:49,080 --> 00:29:53,560
is because every one of them has
their own target area that they

528
00:29:53,560 --> 00:29:55,840
work with.
So you'll have your New York guy

529
00:29:55,840 --> 00:29:58,360
who works the, the main stations
there and then you'll have the

530
00:29:58,360 --> 00:30:00,600
guy that works Northern New York
or something.

531
00:30:00,600 --> 00:30:04,680
And so you're paying a whole lot
of people and to infiltrate, you

532
00:30:04,680 --> 00:30:10,160
know, a radio station that's
owned or is, is basically, you

533
00:30:10,160 --> 00:30:13,840
know, pretty much owned, whether
it's physically or, or, or just

534
00:30:13,840 --> 00:30:17,960
bought by the major labels,
you're not going to have, you

535
00:30:17,960 --> 00:30:20,200
know, a good shot at getting at
the major stations.

536
00:30:20,560 --> 00:30:23,760
So you're going to be on, I
mean, you're yeah, you I think

537
00:30:23,760 --> 00:30:24,840
you're going to know where
you're going.

538
00:30:25,000 --> 00:30:29,040
College stations are a great,
are a great Ave. to go.

539
00:30:29,160 --> 00:30:32,560
Unfortunately, again, the
challenge with college stations

540
00:30:32,800 --> 00:30:36,560
is that the students are usually
the ones that do the programming

541
00:30:36,560 --> 00:30:40,160
and they change every year.
So every year you're starting

542
00:30:40,160 --> 00:30:44,120
from scratch or every two years
to build relationships.

543
00:30:44,280 --> 00:30:46,800
Everything in this in this field
is relationships.

544
00:30:47,120 --> 00:30:50,200
It's relationships with the
radio stations, the programmers,

545
00:30:50,440 --> 00:30:54,160
it's relationships with the
venues, it's relationship with

546
00:30:54,160 --> 00:30:56,880
booking agents, it's
relationships that your manager

547
00:30:56,880 --> 00:30:59,120
has.
It's all relationships because

548
00:30:59,440 --> 00:31:02,400
there are so many people
flooding the market every single

549
00:31:02,400 --> 00:31:05,400
day with content and, and a lot
of it good.

550
00:31:05,840 --> 00:31:10,160
Not a huge percentage, but a lot
of it is good that you have to

551
00:31:10,160 --> 00:31:13,360
do something that makes you
stand out from everybody else.

552
00:31:13,960 --> 00:31:17,120
What about fans, the good old,
you know, calling into the radio

553
00:31:17,120 --> 00:31:19,640
station or emailing them or
texting them?

554
00:31:19,640 --> 00:31:22,800
Is that still effective?
That's very effective.

555
00:31:23,640 --> 00:31:27,760
I mean, they want to please
their their audiences and, and

556
00:31:27,760 --> 00:31:30,440
if it's an appropriate radio
station, yes, fans can

557
00:31:30,440 --> 00:31:32,840
definitely help in that kind of
a campaign.

558
00:31:32,840 --> 00:31:36,880
And it can help by finding out
who's the programmer at their

559
00:31:36,880 --> 00:31:39,480
local college and passed that
information on.

560
00:31:39,480 --> 00:31:42,720
So basically, I mean, it used to
be a street team, artists would

561
00:31:42,720 --> 00:31:45,240
put a street team together and
they would put out posters and

562
00:31:45,240 --> 00:31:47,400
stuff like that.
And, and sometimes that still

563
00:31:47,400 --> 00:31:49,440
works.
But most people are sticking

564
00:31:49,440 --> 00:31:52,720
with digital right now.
But yes, you know, mobilizing

565
00:31:52,720 --> 00:31:57,640
your fans to help you out in all
these different areas, to tell

566
00:31:57,640 --> 00:32:01,440
you about a, a venue that you
should be playing to introduce

567
00:32:01,520 --> 00:32:05,240
you to a new owner or to
introduce you to somebody they

568
00:32:05,240 --> 00:32:09,000
know that works at a radio
station or somebody that works

569
00:32:09,000 --> 00:32:12,080
at the local festival or fair or
something like that.

570
00:32:12,400 --> 00:32:15,560
All those kind of things make a
world of difference.

571
00:32:15,760 --> 00:32:18,400
When, when, Because right now,
you know, unless you have a

572
00:32:18,400 --> 00:32:20,600
record label and you're paying a
marketing company and you're,

573
00:32:20,880 --> 00:32:23,560
you're, you're paying a
publicist and everything, you

574
00:32:23,560 --> 00:32:25,520
don't have the money to reach
everybody.

575
00:32:25,520 --> 00:32:28,560
So you're doing it on your own.
It's coming out of your time,

576
00:32:28,760 --> 00:32:30,840
it's coming out of your pocket
and everything.

577
00:32:31,080 --> 00:32:32,880
And, and that makes it very
difficult.

578
00:32:33,000 --> 00:32:36,520
So if you've got the fans on
your side and they're helping

579
00:32:36,520 --> 00:32:41,040
you to get the contacts and the
resources and and create the

580
00:32:41,040 --> 00:32:44,760
demand for you, you know, it's
the same thing with, you know,

581
00:32:44,760 --> 00:32:48,360
having enough fans calling a
festival saying that we want

582
00:32:48,360 --> 00:32:51,000
these guys to play.
Yeah, Lovejoy has said we'll,

583
00:32:51,040 --> 00:32:53,160
we'll play where the listeners
are.

584
00:32:53,280 --> 00:32:56,200
So they just need to know and
see where the listeners are.

585
00:32:56,200 --> 00:32:58,680
But they are just recently
signed with Warner Record

586
00:32:59,600 --> 00:33:01,160
because they're with Warner
Record.

587
00:33:01,840 --> 00:33:05,160
Does that, I'd imagine, help
with airplay.

588
00:33:05,720 --> 00:33:08,440
I, I had heard something about
an ad.

589
00:33:08,800 --> 00:33:12,800
Tomorrow's supposed to be the ad
date for radio stations.

590
00:33:12,960 --> 00:33:16,520
It's a new term I've just
learned for their newest song,

591
00:33:16,520 --> 00:33:19,400
pay and display.
So how does that work?

592
00:33:19,440 --> 00:33:22,760
Ad dates and new song.
That's the official day.

593
00:33:23,000 --> 00:33:25,560
They can tell the radio stations
this song will be available on

594
00:33:25,560 --> 00:33:27,760
this day.
Do not play it before this day.

595
00:33:27,920 --> 00:33:30,560
So that's your ad date.
That's the date today.

596
00:33:30,560 --> 00:33:35,400
Add it to their playlists now, a
lot of songs take a long time.

597
00:33:35,400 --> 00:33:38,240
They take creating demand and
everything for them to work

598
00:33:38,240 --> 00:33:40,840
their way up in the radio
stations playlist.

599
00:33:41,120 --> 00:33:43,840
I mean their songs that take
months to work their way up.

600
00:33:43,840 --> 00:33:46,760
So it's not like it happens
today and it gets on every radio

601
00:33:46,760 --> 00:33:49,920
station.
The difference is that when

602
00:33:49,920 --> 00:33:53,000
you're signed with somebody like
Warner, they have the

603
00:33:53,000 --> 00:33:55,120
relationships with the radio
stations.

604
00:33:55,480 --> 00:33:57,440
So they can say they have
leverage.

605
00:33:57,640 --> 00:34:00,920
They can say we're not going to
let you play this artist unless

606
00:34:00,920 --> 00:34:03,720
you play our new artist.
We're not going to let you have

607
00:34:03,840 --> 00:34:05,400
fascinating.
We're not going to have, we're

608
00:34:05,400 --> 00:34:09,040
not going to let you have our
this artist play your concert,

609
00:34:09,040 --> 00:34:12,320
your local concert, unless you
have this artist open for them.

610
00:34:12,639 --> 00:34:14,159
So there's a little politics
going on there.

611
00:34:14,159 --> 00:34:17,280
It's all politics, so.
They've already been playing the

612
00:34:17,280 --> 00:34:20,000
song on a lot of stations.
I've been tracking it on sound

613
00:34:20,000 --> 00:34:23,480
charts.
So, so that's exciting that even

614
00:34:23,480 --> 00:34:27,480
before that, that date, it's
already been playing, I think

615
00:34:27,480 --> 00:34:30,440
over 100 since August 22nd when
it was released.

616
00:34:30,840 --> 00:34:32,760
So and Alt Nation.
What do you do you have an

617
00:34:32,760 --> 00:34:36,440
opinion on Alt Nation or
SiriusXM and their value?

618
00:34:36,440 --> 00:34:39,840
Because they had put them on
their Advanced Placement list,

619
00:34:39,840 --> 00:34:41,600
but then they don't play.
They haven't played the song

620
00:34:41,600 --> 00:34:43,520
yet.
Maybe they won't till tomorrow,

621
00:34:43,520 --> 00:34:45,800
I don't know.
Probably not until tomorrow, but

622
00:34:45,800 --> 00:34:48,360
yeah, I mean, you want to be on,
especially on Sirius FM.

623
00:34:48,679 --> 00:34:50,840
You, you, you absolutely want to
be on there.

624
00:34:50,840 --> 00:34:55,159
XM sorry if you can get on
there, because there are ways to

625
00:34:55,199 --> 00:34:58,640
to do that and and a lot of it's
relationships, you know, working

626
00:34:58,640 --> 00:35:00,080
with somebody who has a
relationship.

627
00:35:00,080 --> 00:35:02,520
The bottom line, everything is
working with somebody who has a

628
00:35:02,520 --> 00:35:04,800
relationship.
You want to get in magazines,

629
00:35:04,800 --> 00:35:06,280
you want to get something
written out with you.

630
00:35:06,520 --> 00:35:09,160
You want a publicist who has
relationships.

631
00:35:09,440 --> 00:35:12,800
You want to get on Radio
SiriusXM, any of those.

632
00:35:12,800 --> 00:35:15,560
You need people who have.
Interviews, I would imagine

633
00:35:15,600 --> 00:35:18,520
would be valuable if they could
do a little short interviews,

634
00:35:18,560 --> 00:35:20,080
you know, like a press junket,
sure.

635
00:35:20,320 --> 00:35:24,160
Absolutely, absolutely.
And and that a lot of that the

636
00:35:24,160 --> 00:35:27,280
band can do, you know, if the
band is willing to do an

637
00:35:27,280 --> 00:35:29,800
interview or if they're going to
be coming to town, they should

638
00:35:29,800 --> 00:35:32,280
go into the studio, you know,
offer to do an in house

639
00:35:32,560 --> 00:35:34,440
interview.
That makes a world of difference

640
00:35:34,560 --> 00:35:37,200
because you're building
relationships.

641
00:35:37,400 --> 00:35:41,800
This industry is not about how
many people you know, it's about

642
00:35:41,880 --> 00:35:44,920
who trusts you.
That's really.

643
00:35:44,920 --> 00:35:48,040
It's about who trusts you enough
to open the door for you.

644
00:35:48,840 --> 00:35:52,120
So you can have, you know, you
can have the whole world can

645
00:35:52,120 --> 00:35:55,640
know about you, but you may not
get that one gig because nobody

646
00:35:55,640 --> 00:35:57,760
actually trusted you enough to
give you that call.

647
00:35:57,840 --> 00:36:00,720
And it's the same thing even on
a smaller scale or much smaller

648
00:36:00,720 --> 00:36:03,400
scale, where you're trying to do
something and there's

649
00:36:03,400 --> 00:36:06,960
opportunities and you know,
you're a good fit, but you can't

650
00:36:06,960 --> 00:36:09,120
get your foot in the door.
You don't have the clout.

651
00:36:09,600 --> 00:36:13,040
But if, if somebody trusts you
enough to say, oh, you need to

652
00:36:13,040 --> 00:36:16,400
call this this band and then
they open the door for you, then

653
00:36:16,400 --> 00:36:20,160
you're going to get in because
it, it's all relationships.

654
00:36:20,280 --> 00:36:22,600
So either you have the
relationship, your team has a

655
00:36:22,600 --> 00:36:26,280
relationship, you know, or your
fans have the relationship.

656
00:36:27,320 --> 00:36:30,480
What's good about Lovejoy?
They were sort of like a quiet

657
00:36:30,480 --> 00:36:34,640
time, a dry spell, so to speak,
where they lost some momentum.

658
00:36:34,720 --> 00:36:37,640
But they have awesome things
under their belt, like they

659
00:36:37,800 --> 00:36:43,840
received the MTVUK Push Award at
the beginning of 2024 and they

660
00:36:43,840 --> 00:36:47,080
played Reading leads
Lollapalooza.

661
00:36:47,200 --> 00:36:50,000
They headlined Summerfest this
year at their stage at

662
00:36:50,000 --> 00:36:52,800
Summerfest.
So I guess I would imagine those

663
00:36:52,800 --> 00:36:57,160
things, their resume that
they've built up also help.

664
00:36:57,360 --> 00:36:59,400
Yeah, they're reaching, They're
reaching more people.

665
00:36:59,600 --> 00:37:02,760
They've got much better content
to put online when you can show

666
00:37:02,760 --> 00:37:04,840
something from Lollapalooza and
stuff like that.

667
00:37:04,840 --> 00:37:07,720
I was, I was looking at some of
their videos and stuff and, and

668
00:37:07,720 --> 00:37:10,880
it gives you credibility.
It gives you huge credibility.

669
00:37:11,080 --> 00:37:14,840
But there's one thing I want to
mention that is important for

670
00:37:14,840 --> 00:37:18,440
the band to know.
Well, actually, it was actually

671
00:37:18,440 --> 00:37:21,880
one of your questions.
What does the what kind of music

672
00:37:21,880 --> 00:37:24,840
do the fans want?
Things have changed drastically

673
00:37:25,080 --> 00:37:29,280
with social media being the main
way that people discover music.

674
00:37:29,840 --> 00:37:34,080
And they don't discover the
music first.

675
00:37:34,800 --> 00:37:39,080
They will hear the music first,
then they want to know more

676
00:37:39,080 --> 00:37:42,720
about the artist.
They want to know if they have

677
00:37:42,720 --> 00:37:46,400
something in common with them
because the fans are getting

678
00:37:46,400 --> 00:37:50,080
bombarded, just like Spotify's
getting bombarded and the fans

679
00:37:50,080 --> 00:37:52,320
are getting bombarded with all
kinds of content.

680
00:37:52,760 --> 00:37:57,240
So that's why the algorithms try
to pinpoint somebody that you're

681
00:37:57,240 --> 00:37:59,120
going to have something in
common with that somebody.

682
00:37:59,320 --> 00:38:02,160
You like this artist and so
you'll like this artist, but

683
00:38:02,160 --> 00:38:05,120
they want to know if they have
something in common with you and

684
00:38:05,120 --> 00:38:11,160
then they will listen deeper.
So, So what, what artists need

685
00:38:11,160 --> 00:38:15,600
to do is they need to know their
fans well enough to know what to

686
00:38:15,600 --> 00:38:21,240
write about, what to say in an
interview, what to, I mean, all

687
00:38:21,240 --> 00:38:24,160
of the things, all of the touch
points, you know, you're

688
00:38:24,160 --> 00:38:27,360
building a brand.
And I look at all of the

689
00:38:27,360 --> 00:38:31,000
different touch points every
time that the name or the image

690
00:38:31,000 --> 00:38:33,480
or the music intersects with a
fan.

691
00:38:34,600 --> 00:38:37,400
What does that look like?
And how is the fan going to

692
00:38:37,400 --> 00:38:39,400
react to that?
And so as long as you're

693
00:38:39,400 --> 00:38:42,600
consistent with that and you're
doing it long enough and you're

694
00:38:42,600 --> 00:38:46,040
reaching people, you will, you
will weed out the ones that

695
00:38:46,040 --> 00:38:48,000
don't like you.
And there's nothing wrong with

696
00:38:48,000 --> 00:38:50,320
that because you don't want them
necessarily anyway.

697
00:38:50,360 --> 00:38:52,440
You will.
You will build up that fan base

698
00:38:52,440 --> 00:38:55,160
that is very, very, you know,
loyal.

699
00:38:55,840 --> 00:38:56,760
Loyal to you.
Yeah.

700
00:38:56,760 --> 00:38:58,480
I was going to say rabid fans,
but it didn't.

701
00:38:58,480 --> 00:38:59,680
Sound.
Oh yeah, they have that too.

702
00:39:02,120 --> 00:39:04,080
They were rabid.
That just didn't work.

703
00:39:04,480 --> 00:39:07,880
No, I mean it, it's, it's really
important for for the artist to

704
00:39:07,880 --> 00:39:11,960
understand that is the way that
fans connect with you.

705
00:39:12,440 --> 00:39:13,680
And that's what they're looking
for.

706
00:39:13,680 --> 00:39:15,400
They're looking for an emotional
connection.

707
00:39:16,560 --> 00:39:20,560
I mean, Ed Sheeran, somebody did
a a cover of one of his songs.

708
00:39:20,560 --> 00:39:24,120
I forget which one it was and
and she did a such a great job

709
00:39:24,120 --> 00:39:27,800
on it that he actually invited
her to come to to meet him and

710
00:39:27,800 --> 00:39:30,120
they, you know, he sat in the
living room and just sent

711
00:39:30,120 --> 00:39:31,960
Samsung.
That's cute.

712
00:39:31,960 --> 00:39:34,680
That's what you look for,
looking for that kind of

713
00:39:34,680 --> 00:39:39,280
relationship, and every fan was
envious of it, but every fan

714
00:39:39,280 --> 00:39:41,840
watched it every single time.
Every one of those videos went

715
00:39:41,840 --> 00:39:43,720
viral.
Oh, you know what we for the

716
00:39:43,720 --> 00:39:47,400
first time ever, they're
offering on this tour VIP

717
00:39:47,440 --> 00:39:50,360
packages, which is like among
humongous.

718
00:39:51,200 --> 00:39:53,600
Yes, they are.
Yeah, I'm sure.

719
00:39:53,680 --> 00:39:56,720
I'm sure the the label has a lot
to do with that because the

720
00:39:56,720 --> 00:39:59,200
label likes that.
And what the label is doing is

721
00:39:59,200 --> 00:40:01,600
bringing in those relationships
that the artists need.

722
00:40:02,560 --> 00:40:05,240
They're bringing in like this
and booking agents and they're

723
00:40:05,240 --> 00:40:08,160
bringing in all the
relationships to meet the band.

724
00:40:08,360 --> 00:40:11,240
The meet and greet is the
biggest to draw of the package

725
00:40:11,240 --> 00:40:14,000
and another way to bring in some
extra money.

726
00:40:14,000 --> 00:40:16,400
It's not, you know, the.
The extras they're throwing in

727
00:40:17,040 --> 00:40:21,400
aren't pricey, but they're
exciting and everybody wants

728
00:40:21,400 --> 00:40:23,080
them.
That's it.

729
00:40:23,240 --> 00:40:24,600
You got to give the fans what
they want.

730
00:40:25,080 --> 00:40:26,400
Yeah.
And it's interesting.

731
00:40:26,640 --> 00:40:30,040
I've been tracking their ticket
sales, not by numbers, but just

732
00:40:30,040 --> 00:40:32,160
what I can see, like can I still
get a ticket?

733
00:40:32,600 --> 00:40:36,040
And I would say 2/3 of their VIP
tickets for their tour are sold

734
00:40:36,120 --> 00:40:39,080
out.
So there was clearly a big

735
00:40:39,080 --> 00:40:41,480
demand for that, which is nice
to see.

736
00:40:41,480 --> 00:40:45,680
But we were talking about fans a
little earlier on, how fans can

737
00:40:45,960 --> 00:40:52,680
help the band by making requests
on radio with a band the size of

738
00:40:52,680 --> 00:40:55,080
Lovejoy, who isn't, you know,
tiny.

739
00:40:55,400 --> 00:40:58,040
They're obviously bigger now,
but they're not huge huge

740
00:40:58,120 --> 00:41:00,280
either.
And they're really just now

741
00:41:00,280 --> 00:41:03,080
trying for their big break with
their first debut album.

742
00:41:03,600 --> 00:41:08,320
Are there any other ways of
supporting a band of this size

743
00:41:08,320 --> 00:41:13,680
that you would suggest versus
somebody who is really just

744
00:41:13,680 --> 00:41:17,080
starting out from the ground up?
Well, given given the age group

745
00:41:17,080 --> 00:41:20,400
that that they have, I would say
one of the biggest things they

746
00:41:20,400 --> 00:41:24,360
can do is to use their music
online, use their music in their

747
00:41:24,360 --> 00:41:28,000
videos.
So create a video with Lovejoy's

748
00:41:28,000 --> 00:41:31,720
music in it, because that
triggers the algorithm that

749
00:41:32,000 --> 00:41:35,000
makes them move up the the
ladder and preference and more

750
00:41:35,000 --> 00:41:36,760
for you pages and stuff like
that.

751
00:41:37,120 --> 00:41:40,600
So that's a real big part of it.
If there is, if there are any

752
00:41:40,600 --> 00:41:45,920
podcasts that they should be
guests on, if the fans have know

753
00:41:45,920 --> 00:41:49,280
of that, no matter how big or
how small it is, it's that's a

754
00:41:49,280 --> 00:41:53,280
great way to, to help the band
because again, it's, it's

755
00:41:53,280 --> 00:41:56,240
reaching listeners that they
might not normally listen, they

756
00:41:56,240 --> 00:41:58,960
might not normally hear them.
I mean, I'm 70 years old.

757
00:41:58,960 --> 00:42:02,520
I like their music.
So it's not just appealing to 13

758
00:42:02,520 --> 00:42:05,840
year olds or 15 year olds, you
know, I mean, they've got to

759
00:42:06,280 --> 00:42:08,760
reach everybody.
Yeah, no, it's not just

760
00:42:08,760 --> 00:42:11,000
teenagers, as Leslie and I can
attest.

761
00:42:11,040 --> 00:42:13,560
To We can thank our teenagers
for introducing them to us.

762
00:42:13,640 --> 00:42:17,360
I know, Leslie.
Will agree with me is her and I

763
00:42:17,360 --> 00:42:20,080
and some other people in the fan
base might be really pumped up

764
00:42:20,080 --> 00:42:21,840
or like, OK, let's do this,
let's support them.

765
00:42:21,840 --> 00:42:23,840
Let's get out there and do all
the things.

766
00:42:23,840 --> 00:42:26,480
Let's, you know, make a bunch of
Tik Toks and let's call these

767
00:42:26,480 --> 00:42:28,560
radio stations.
Sometimes it's hard to get

768
00:42:28,560 --> 00:42:31,120
people motivated.
Take it for granted that it's

769
00:42:31,120 --> 00:42:32,600
always just going to be there
and.

770
00:42:33,400 --> 00:42:35,760
But we know how the crucial this
time is.

771
00:42:37,560 --> 00:42:41,560
We're the band, so it's, yeah,
we just want the easier it is

772
00:42:41,560 --> 00:42:44,560
and the more fun it is.
And I guess easy is the big easy

773
00:42:45,640 --> 00:42:49,480
express how valuable it is.
So they feel like it's they're

774
00:42:49,480 --> 00:42:53,760
really doing something, I think.
It's important to to realize the

775
00:42:53,760 --> 00:42:56,480
difference between radio and
social media.

776
00:42:56,560 --> 00:43:00,960
With radio, it's repeat.
The songs are repeated over and

777
00:43:00,960 --> 00:43:04,680
over and over again until you
have no choice but to get them

778
00:43:04,680 --> 00:43:06,880
into your brain.
They, you know, they just weave

779
00:43:06,880 --> 00:43:09,720
their way into your into the
fabric of your brain and, and

780
00:43:09,720 --> 00:43:10,960
next thing you know, you like
them.

781
00:43:10,960 --> 00:43:15,320
But but with social media,
people hear 3 seconds of a song

782
00:43:15,320 --> 00:43:18,000
and they scroll 3 seconds.
You know, they watch 3 seconds

783
00:43:18,000 --> 00:43:21,760
of a video and they scroll.
So it takes a lot of

784
00:43:21,760 --> 00:43:24,760
impressions.
Somebody has to hear that song a

785
00:43:24,760 --> 00:43:27,760
lot of times before they
actually before it actually

786
00:43:27,760 --> 00:43:30,600
triggers.
So they usually say that in

787
00:43:30,600 --> 00:43:35,360
sales or in marketing, it takes
7 to 20 impressions.

788
00:43:35,600 --> 00:43:40,520
So to see a commercial on TV 7
to 20 times before the audience

789
00:43:40,520 --> 00:43:43,840
actually, you know, it makes an
imprint in their brain and they

790
00:43:43,840 --> 00:43:46,240
actually know what they're
talking about.

791
00:43:46,680 --> 00:43:50,400
And so you don't have that
opportunity on TikTok unless

792
00:43:50,400 --> 00:43:52,200
you're creating a whole bunch of
content.

793
00:43:52,520 --> 00:43:56,320
If you're not the one creating
that much content, the fans have

794
00:43:56,320 --> 00:43:58,760
to make that up.
The fans can do that.

795
00:43:59,000 --> 00:44:03,040
They can keep you on people's
For You pages and get that song

796
00:44:03,040 --> 00:44:06,840
heard over and over and over
again because it's played in all

797
00:44:06,840 --> 00:44:09,760
these different videos.
And we've tried to Angie's had a

798
00:44:09,760 --> 00:44:13,360
good idea of pushing It doesn't
have to be that clever or

799
00:44:13,360 --> 00:44:14,800
creative.
And if you don't want to show

800
00:44:14,800 --> 00:44:17,520
your faith, it could be your dog
running around because funny

801
00:44:17,640 --> 00:44:20,800
animal pet videos are popular,
that kind of thing.

802
00:44:20,800 --> 00:44:23,760
Something's really unrelated.
Yeah, pick something out of the

803
00:44:23,760 --> 00:44:26,000
lyric that you can depict.
It doesn't matter.

804
00:44:26,200 --> 00:44:32,680
But they, the audience, the the
viewers have to hear it over and

805
00:44:32,680 --> 00:44:35,480
over and over again for it to
stick, for them to start to, for

806
00:44:35,480 --> 00:44:37,560
them to even stop and say, oh,
who is that?

807
00:44:37,920 --> 00:44:41,760
We feel this weight of the
pressure of this album.

808
00:44:42,800 --> 00:44:46,120
Obviously not as much as they
do, but I really do take, we

809
00:44:46,200 --> 00:44:48,640
really do take it on upon
ourselves because we have a

810
00:44:48,640 --> 00:44:51,680
captive audience and yeah, we
want to utilize them.

811
00:44:52,400 --> 00:44:55,520
And I like you were mentioning
there used to be St. teams to

812
00:44:55,520 --> 00:44:58,840
hang Flyers and things.
We've sort of Angie's done that

813
00:44:58,840 --> 00:45:02,240
for sure, and we've had other
fans do that where they'd hang

814
00:45:02,600 --> 00:45:05,760
Flyers with the QR code or the
Spotify link, make stickers and

815
00:45:05,760 --> 00:45:09,560
stick them around in cities.
Yeah, every little bit helps

816
00:45:09,560 --> 00:45:11,480
because it's it's those touch
points.

817
00:45:11,640 --> 00:45:13,040
Every one of those is a touch
point.

818
00:45:13,240 --> 00:45:16,480
And you need enough touch points
for somebody to say, oh, what's

819
00:45:16,480 --> 00:45:19,280
that song?
Or who's this Lovejoy that I see

820
00:45:19,280 --> 00:45:20,920
everywhere?
I haven't heard any of their

821
00:45:20,920 --> 00:45:22,440
music, but I see their name
everywhere.

822
00:45:22,440 --> 00:45:25,400
I see their poster, you know,
why are so many people lined up

823
00:45:25,400 --> 00:45:27,960
in front of the club?
Why are, I mean, I mean, all,

824
00:45:28,200 --> 00:45:30,520
all of these different things,
every one of them.

825
00:45:30,520 --> 00:45:32,080
Why are they getting all this
press?

826
00:45:32,480 --> 00:45:35,040
You know, why did they just get
a bump in their Spotify?

827
00:45:35,520 --> 00:45:39,440
Everything, all those touch
points register in somebody's

828
00:45:39,440 --> 00:45:42,160
mind that this is somebody I
need to pay more attention to.

829
00:45:42,680 --> 00:45:46,320
So St. teams still still have a,
they still have a value.

830
00:45:46,760 --> 00:45:48,840
Have a huge value.
Without them, who's going to you

831
00:45:49,320 --> 00:45:51,400
know, I mean, there's nothing.
There's nothing there.

832
00:45:51,920 --> 00:45:54,640
And the hard part is keeping.
The hard part is keeping them.

833
00:45:54,640 --> 00:45:57,440
If you're not, if you're not in
front of them all the time,

834
00:45:57,920 --> 00:46:00,080
they're going to go find
somebody who is because that's

835
00:46:00,080 --> 00:46:03,040
what they crave.
And we need to find another

836
00:46:03,040 --> 00:46:05,920
artist who's in front of them,
another artist who will get on

837
00:46:06,120 --> 00:46:09,520
Zoom once a month for you to pay
$5 a month.

838
00:46:09,760 --> 00:46:11,760
But you know, somebody who will
get on Zoom and they can

839
00:46:11,760 --> 00:46:13,920
actually meet you, you know,
meet you.

840
00:46:15,320 --> 00:46:16,720
That's because that's what they
crave.

841
00:46:18,560 --> 00:46:21,480
When you were talking about fan
clubs run by the bands

842
00:46:21,480 --> 00:46:24,760
themselves, I've seen a ton
obviously, because I that's all

843
00:46:24,760 --> 00:46:27,840
I search up all the time.
Are all these anything fans, fan

844
00:46:27,840 --> 00:46:31,520
club, fan everything.
There's tons of apps now coming

845
00:46:31,520 --> 00:46:33,760
out.
Is there anything you've seen

846
00:46:33,760 --> 00:46:37,440
that you like what they're doing
or you think the old school like

847
00:46:37,440 --> 00:46:42,600
emails and that sort of content?
Or do you see things going like

848
00:46:42,600 --> 00:46:47,360
that actually working?
And do bands need their own app

849
00:46:47,360 --> 00:46:51,040
that's like the Lovejoy fan app
or is it these third party ones?

850
00:46:51,040 --> 00:46:54,440
Is that I don't know if you have
any opinion on that or if you

851
00:46:54,440 --> 00:46:55,600
have experience with any of
that.

852
00:46:56,920 --> 00:46:59,880
It depends on on how dedicated
your fans are.

853
00:46:59,960 --> 00:47:02,080
I mean, yeah, you're right.
There's a whole bunch of apps

854
00:47:02,080 --> 00:47:04,200
out there.
It all started, you know, with

855
00:47:04,320 --> 00:47:06,440
with Patreon being the biggest
one.

856
00:47:06,440 --> 00:47:09,320
Well, it started way back.
Like Pledge Music was one that

857
00:47:09,320 --> 00:47:13,240
was, you know, 1520 years ago.
That was the first real artist

858
00:47:13,240 --> 00:47:16,960
fan club site.
So then, you know, Patreon, you

859
00:47:16,960 --> 00:47:18,640
know, has taken over for a lot
of that.

860
00:47:18,960 --> 00:47:21,800
But Patreon is very limited as
to what it does.

861
00:47:22,160 --> 00:47:25,040
It works and a lot of people do
well on that.

862
00:47:25,040 --> 00:47:28,120
A lot of people just make, you
know, an extra three, $400.00 a

863
00:47:28,120 --> 00:47:30,360
month on there.
But all they're, you know, doing

864
00:47:30,360 --> 00:47:33,160
is posting a little bit of extra
content and, and they're getting

865
00:47:33,160 --> 00:47:35,160
paid for it.
So it's, it's, it's buying their

866
00:47:35,160 --> 00:47:36,720
guitar strings and stuff like
that.

867
00:47:38,240 --> 00:47:40,960
You know, I mean, you can look
at it from a lot of different

868
00:47:40,960 --> 00:47:44,400
perspectives, but it could be
your main income that allows you

869
00:47:44,400 --> 00:47:47,000
to go and play a gig that you
want to play, but they don't

870
00:47:47,000 --> 00:47:49,400
have the money to pay you.
You can, you can go do a

871
00:47:49,400 --> 00:47:52,040
festival or something like that.
Instead of having to go over

872
00:47:52,040 --> 00:47:54,680
here where you're going to make
$2500 tonight.

873
00:47:54,920 --> 00:47:57,240
You can go to a festival for
free because you know, you're

874
00:47:57,240 --> 00:47:59,760
going to be in front of bigger
audience and you've got money

875
00:47:59,760 --> 00:48:02,720
coming in mailbox money.
As far as what works, I would

876
00:48:02,720 --> 00:48:05,120
look at the artists that are
most successful at that.

877
00:48:05,400 --> 00:48:08,320
Taylor Swift being, you know,
the ultimate in building the

878
00:48:08,320 --> 00:48:12,680
Swifties and how she how she
relates, how everything that she

879
00:48:12,680 --> 00:48:17,720
does relates directly to her,
her fans is done for her fans.

880
00:48:17,720 --> 00:48:20,640
And she serves them in ways that
no other artist has, and

881
00:48:20,640 --> 00:48:22,840
therefore that she's got the
most loyal fan base.

882
00:48:24,240 --> 00:48:27,440
And and it's not done
necessarily with an app.

883
00:48:27,440 --> 00:48:29,880
I feel like the label, I think
we're already seeing the

884
00:48:29,880 --> 00:48:33,200
positive effects of it.
For example, sometimes Leslie

885
00:48:33,200 --> 00:48:37,240
and I will just Google, you
know, just Lovejoy or the name

886
00:48:37,240 --> 00:48:39,720
of their new song pay and
display and we'll see all these

887
00:48:39,720 --> 00:48:41,960
little random articles.
But you can tell that they were

888
00:48:41,960 --> 00:48:45,160
all taken from what appears to
be a press release.

889
00:48:45,560 --> 00:48:47,760
So and that's something that
we've never seen before.

890
00:48:47,760 --> 00:48:51,240
So I really think that Warner
is.

891
00:48:52,240 --> 00:48:54,760
We're starting to see the.
It's starting to see the.

892
00:48:54,880 --> 00:48:57,240
Yeah, yes, the fruits of the
labor, Yeah, yes.

893
00:48:57,280 --> 00:49:00,040
I think, I, I think that they're
going to invest a little bit,

894
00:49:01,120 --> 00:49:02,640
which which is nice to see and I
mean.

895
00:49:02,640 --> 00:49:04,240
Nice.
They're just well deserved.

896
00:49:04,480 --> 00:49:06,880
Yeah, I mean, these guys might
have, you know, almost a million

897
00:49:06,880 --> 00:49:10,360
listeners on Spotify, but
they're still, they're still

898
00:49:10,360 --> 00:49:16,000
relatively small, having played
all these large festivals and

899
00:49:16,000 --> 00:49:18,280
whatnot, but.
Still the early stages.

900
00:49:18,280 --> 00:49:20,840
Of their career, yeah, yeah,
it's they're really just

901
00:49:20,840 --> 00:49:23,480
starting to breakthrough here,
so it's nice to see those things

902
00:49:23,480 --> 00:49:26,480
happening.
Yeah, 1,000,000 listeners is

903
00:49:26,480 --> 00:49:33,640
cool, but you like I had one
artist that I was managing and

904
00:49:33,640 --> 00:49:39,800
we did a a four month PR
campaign for an EP that he was

905
00:49:39,800 --> 00:49:41,360
coming out.
So every two weeks we was

906
00:49:41,360 --> 00:49:46,080
putting out a new single and
then we released the EP and we

907
00:49:46,080 --> 00:49:52,680
got him from 3000 monthly
listeners to 150,000 monthly

908
00:49:52,680 --> 00:49:57,960
listeners in that four months.
And then the campaign ended and

909
00:49:57,960 --> 00:50:01,360
he didn't have anything new to
release And literally within two

910
00:50:01,360 --> 00:50:04,880
months he was down to about
10,000 and it's dwindled it from

911
00:50:04,880 --> 00:50:07,280
there.
So, you know, the monthly

912
00:50:07,280 --> 00:50:09,560
listeners is great.
It, it means that you're going

913
00:50:09,560 --> 00:50:12,000
to make some income.
They're going to make maybe

914
00:50:12,000 --> 00:50:17,640
$3000 off of 1,000,000 streams.
You know, I mean, it's just,

915
00:50:17,840 --> 00:50:23,880
it's not, it's not a ton and,
and it's got to be kept up.

916
00:50:24,560 --> 00:50:26,600
You know, people have to want to
keep listening.

917
00:50:28,400 --> 00:50:32,840
Well, if it good stuff.
I mean a lot.

918
00:50:33,240 --> 00:50:36,000
I've looked at it.
I'm working this documentary

919
00:50:36,000 --> 00:50:39,400
with a lot of classic country
artists from the Sixties, 70s

920
00:50:39,400 --> 00:50:41,320
and 80s who have a million
listeners.

921
00:50:41,840 --> 00:50:43,800
OK.
It's amazing because they're not

922
00:50:43,800 --> 00:50:45,720
in, you know, they're just their
music.

923
00:50:45,720 --> 00:50:47,680
Was that popular?
That's great.

924
00:50:48,800 --> 00:50:52,800
I just Speaking of the older
times or even for me and Angie

925
00:50:53,120 --> 00:50:57,560
music videos, it makes me crazy
because they've lovejoys clearly

926
00:50:57,560 --> 00:51:01,480
spent a lot of time and money
and effort on their music videos

927
00:51:01,480 --> 00:51:05,120
for this album and there's like
mini movies and actually they're

928
00:51:05,120 --> 00:51:06,640
all going to connect into a
trilogy.

929
00:51:06,640 --> 00:51:09,760
It's really neat.
But it's so disappointing that

930
00:51:09,760 --> 00:51:13,600
MTV feel like I'm a curmudgeon
here, but it's so disappointing

931
00:51:13,600 --> 00:51:15,400
MTV doesn't show music videos
anymore.

932
00:51:15,680 --> 00:51:18,920
And I know that maybe it's
because consumers consume on

933
00:51:18,920 --> 00:51:23,680
YouTube now more, but don't do
you think that it would be of,

934
00:51:23,880 --> 00:51:27,960
like, a huge value to artists if
there were a channel again that

935
00:51:27,960 --> 00:51:30,760
just played where you could just
keep your TV on and have music

936
00:51:30,760 --> 00:51:33,880
videos playing all day And then
you'd sort of like, by osmosis

937
00:51:34,160 --> 00:51:37,600
and repetition, observe new
artists in that way, Yeah.

938
00:51:39,120 --> 00:51:42,200
A lot of the networks have that.
I mean, on my Roku, I've got

939
00:51:42,320 --> 00:51:45,480
probably 30 different channels
that I can just watch videos

940
00:51:45,760 --> 00:51:48,760
from different genres.
So, so they they definitely have

941
00:51:48,760 --> 00:51:50,640
them.
OK, I didn't know that.

942
00:51:50,640 --> 00:51:53,600
I just thought MTV, you know,
everybody always says what

943
00:51:53,600 --> 00:51:55,000
happened.
It used to be music, television.

944
00:51:55,000 --> 00:51:59,680
Now it's silly show and they the
VMAs, but they don't show

945
00:51:59,680 --> 00:52:01,000
videos.
It's just so strange, Yeah.

946
00:52:02,760 --> 00:52:04,720
No, I I didn't.
I didn't know that either.

947
00:52:04,760 --> 00:52:07,320
We have to promote that and work
and publicize that.

948
00:52:07,320 --> 00:52:11,600
And no kidding.
As far as fan driven promotion

949
00:52:11,960 --> 00:52:16,680
that fans put together
themselves without any outside

950
00:52:16,800 --> 00:52:22,480
help from the band, are there
any big no no's when it comes to

951
00:52:23,360 --> 00:52:25,280
putting something like that
together?

952
00:52:25,320 --> 00:52:27,160
Is there anything we should not
be doing?

953
00:52:28,840 --> 00:52:31,760
Well, obviously the biggest
thing is infringing on their

954
00:52:31,760 --> 00:52:34,280
copyrights.
Yeah, sure.

955
00:52:35,920 --> 00:52:38,800
That and then saying anything
that puts them down or puts them

956
00:52:38,800 --> 00:52:40,760
in a bad light, even if you
don't mean to do it.

957
00:52:41,080 --> 00:52:43,520
You know, anything like that
would would be a challenge.

958
00:52:43,520 --> 00:52:45,800
Most of what you're going to
see, you know, if you repost

959
00:52:45,800 --> 00:52:48,440
stuff that's online, then it's
already online and you won't

960
00:52:48,440 --> 00:52:51,280
have a problem with that.
Most, most of the stuff you

961
00:52:51,280 --> 00:52:54,680
won't have a problem with what
you cannot do.

962
00:52:54,680 --> 00:52:58,160
Some of the things you can't do
is like use their image to

963
00:52:58,160 --> 00:53:02,720
market something else, like to
market your services, you know,

964
00:53:02,720 --> 00:53:05,600
might be able to, you'd have to
get permission from them to, to

965
00:53:05,600 --> 00:53:09,840
do that.
But it's, but it's pretty much

966
00:53:10,200 --> 00:53:13,680
staying away from the copyright
infringement things that they

967
00:53:13,680 --> 00:53:17,480
don't want out there, things
that you know a photographer

968
00:53:17,480 --> 00:53:21,120
took and you don't have
permission to, to, to put to

969
00:53:21,120 --> 00:53:23,200
post it.
And trust me, they will come

970
00:53:23,200 --> 00:53:26,520
after you.
It's interesting that you talk

971
00:53:26,520 --> 00:53:30,480
about posting things that might
put them in a disparaging light,

972
00:53:30,480 --> 00:53:33,560
because I think sometimes
there's a lot of fans that post

973
00:53:33,560 --> 00:53:36,440
things and maybe they're trying
to be funny, but they don't

974
00:53:36,440 --> 00:53:40,360
think about what they're posting
and the way that it could be

975
00:53:40,640 --> 00:53:42,920
interpreted there.
Is, I mean, it's the same thing

976
00:53:42,920 --> 00:53:44,560
with all the comments that you
get and everything.

977
00:53:44,800 --> 00:53:46,560
Those negative comics make a
difference.

978
00:53:46,560 --> 00:53:47,920
They make a difference in the
algorithms.

979
00:53:47,920 --> 00:53:51,560
They make a difference in the in
just the whole demeanor that the

980
00:53:51,560 --> 00:53:54,600
whole bands, you know, the way
they feel about themselves.

981
00:53:54,840 --> 00:53:59,080
That's a good question actually.
With regard to negative

982
00:53:59,080 --> 00:54:06,480
comments, do you feel it's best
to ignore, respond, delete,

983
00:54:06,560 --> 00:54:07,760
block?
Like what do you?

984
00:54:07,920 --> 00:54:09,240
How's the best way to handle
that?

985
00:54:10,040 --> 00:54:12,280
Ignore or delete.
Do not respond.

986
00:54:12,560 --> 00:54:13,920
You don't want to give them the
attention.

987
00:54:13,920 --> 00:54:16,440
That's all they're looking for.
They want somebody, want to get

988
00:54:16,440 --> 00:54:18,880
somebody riled.
Yeah.

989
00:54:19,480 --> 00:54:22,520
So don't take the bait, OK?
Yep, don't take the bait.

990
00:54:23,000 --> 00:54:24,960
Yeah.
Sometimes, yeah, they'll move on

991
00:54:24,960 --> 00:54:27,600
to somebody else.
We try to keep our advice fan

992
00:54:27,600 --> 00:54:31,400
focused, but sometimes it's like
you want to like grab them, do

993
00:54:31,400 --> 00:54:33,240
VIP packages.
Oh good, you did it so.

994
00:54:34,240 --> 00:54:38,720
If the fans can ask for the
stuff that they want, you give

995
00:54:38,720 --> 00:54:41,960
them a way to ask for it, or you
do a survey and then you pass

996
00:54:41,960 --> 00:54:45,680
that on to the band, then maybe
the band will get the idea, but

997
00:54:45,680 --> 00:54:48,920
the label will also help them
guide them on what the best

998
00:54:48,920 --> 00:54:50,920
practices are.
And I never thought about that,

999
00:54:51,120 --> 00:54:52,840
Leslie.
I bet there has to be somebody

1000
00:54:52,840 --> 00:54:55,280
from the label that's on the
Reddit keeping an eye on and

1001
00:54:55,400 --> 00:54:57,960
sneaking.
People are saying they're.

1002
00:54:58,160 --> 00:55:00,320
Tracking the social media,
they're tracking everything.

1003
00:55:00,680 --> 00:55:03,800
They're tracking every time you
use one of the hashtag Lovejoy

1004
00:55:04,160 --> 00:55:07,640
or hashtag one of the band
members every time, you know,

1005
00:55:07,880 --> 00:55:11,280
they're, they're using services
like social blade and stuff

1006
00:55:11,600 --> 00:55:14,920
that, you know, will track
everything and, and the

1007
00:55:14,920 --> 00:55:18,480
engagement by the hour, whether
it goes up and goes down.

1008
00:55:18,880 --> 00:55:20,520
You know, we made this
announcement.

1009
00:55:20,520 --> 00:55:23,640
He was on this TV show.
Did it, did it bump, you know,

1010
00:55:23,640 --> 00:55:25,160
give us a spike in the social
media.

1011
00:55:25,520 --> 00:55:28,000
I mean, they they they manage
all of that.

1012
00:55:28,520 --> 00:55:32,560
And so, yeah, anything that you
can do to get the attention of

1013
00:55:32,640 --> 00:55:35,480
somebody on the team makes a
world of difference.

1014
00:55:35,480 --> 00:55:38,480
And instead of talking directly
to the band, you might be

1015
00:55:38,480 --> 00:55:41,680
talking directly to the manager
who's telling the band what to

1016
00:55:41,680 --> 00:55:44,200
do.
Leslie, you have a question on

1017
00:55:44,200 --> 00:55:45,480
here that I think is really
great.

1018
00:55:45,480 --> 00:55:48,440
What are some common
misconceptions about how artists

1019
00:55:48,440 --> 00:55:50,080
earn a living or define their
success?

1020
00:55:50,120 --> 00:55:52,360
There's a lot of people that
think if you're able to go

1021
00:55:52,360 --> 00:55:55,760
overseas and do a tour, quote,
UN quote, a world tour, that

1022
00:55:55,760 --> 00:55:57,880
you're rich and you've got all
this money to throw around.

1023
00:55:58,400 --> 00:56:00,600
And we know that's not
necessarily the case.

1024
00:56:00,600 --> 00:56:04,960
What are some common
misconceptions about how artists

1025
00:56:04,960 --> 00:56:07,080
actually make their bread and
butter?

1026
00:56:07,760 --> 00:56:09,040
Well, you're pretty much hitting
on it.

1027
00:56:09,040 --> 00:56:12,000
You know, touring is a very,
very expensive endeavor.

1028
00:56:12,000 --> 00:56:15,760
And a lot of times it takes like
a label to give you an advance

1029
00:56:16,080 --> 00:56:19,600
to, you know, tour support to be
able to do that.

1030
00:56:19,600 --> 00:56:22,200
Sponsors, they have to go and
get sponsors to be able to

1031
00:56:22,200 --> 00:56:24,920
afford to tour because you can't
do it on your own.

1032
00:56:24,920 --> 00:56:28,080
You can't you just can't pay
those kind of bills and, and

1033
00:56:28,080 --> 00:56:31,760
makes enough money at the
venues, especially if you're not

1034
00:56:32,000 --> 00:56:35,400
always the the headliner and you
know, you're doing a lot of

1035
00:56:35,400 --> 00:56:37,800
opening acts and everything.
You're making very little money.

1036
00:56:38,280 --> 00:56:39,760
You're making money off of your
merch.

1037
00:56:39,760 --> 00:56:41,680
That's basically the the big
thing that you're doing.

1038
00:56:41,840 --> 00:56:45,320
Just because they have a million
followers on Spotify, that is

1039
00:56:45,320 --> 00:56:48,240
not paying a whole lot of bills.
It's definitely not paying.

1040
00:56:48,240 --> 00:56:50,600
It's not going to pay for enough
for them to record another

1041
00:56:50,600 --> 00:56:53,160
album.
It's just, it's frustrating, but

1042
00:56:53,280 --> 00:56:56,520
it's, it's the truth.
Artists, artists make their

1043
00:56:56,520 --> 00:57:00,920
money off of merch and
especially if they control the

1044
00:57:00,920 --> 00:57:02,960
merch.
So depending on the record label

1045
00:57:02,960 --> 00:57:05,680
deal, they may have to pay a
percentage of the merch to the

1046
00:57:05,680 --> 00:57:08,400
record label if they're part of
a 360 deal.

1047
00:57:08,480 --> 00:57:11,520
But, you know, if the artists
can control the merch and the

1048
00:57:11,520 --> 00:57:14,880
artists can control the fan club
so that they're the ones that

1049
00:57:14,880 --> 00:57:18,000
are collecting the e-mail
addresses and they are the ones

1050
00:57:18,000 --> 00:57:22,920
that are servicing the fans,
then then their income is solid.

1051
00:57:24,080 --> 00:57:26,960
But outside of that, everything
else is vulnerable.

1052
00:57:27,080 --> 00:57:29,080
And what about, you know, buying
music?

1053
00:57:29,080 --> 00:57:32,280
I know when a single comes out
or a single is about to come

1054
00:57:32,280 --> 00:57:33,720
out, this is something I just
thought of.

1055
00:57:33,720 --> 00:57:36,200
That's like every time they
announce a single's going to

1056
00:57:36,200 --> 00:57:39,320
come out this day or an album's
coming out this day, we say pre

1057
00:57:39,320 --> 00:57:40,960
save.
That means a lot to the people

1058
00:57:40,960 --> 00:57:43,600
in the industry to see pre saves
or pre-orders.

1059
00:57:44,120 --> 00:57:46,960
And then we encourage them to
buy the songs and download the

1060
00:57:46,960 --> 00:57:50,000
songs.
I would imagine that's valuable

1061
00:57:50,000 --> 00:57:52,360
and I know we just found a
resource you probably are

1062
00:57:52,360 --> 00:57:55,360
familiar already, station head,
a place where you can have

1063
00:57:55,360 --> 00:57:58,920
listening parties and it's
connected to your Spotify.

1064
00:57:58,920 --> 00:58:02,080
So there's no copyright issues
and the participants can

1065
00:58:02,080 --> 00:58:05,680
actually buy and download the
songs while they're in the

1066
00:58:05,680 --> 00:58:08,120
stream and communicate contact,
you know, communicating with

1067
00:58:08,120 --> 00:58:09,520
you.
So.

1068
00:58:10,400 --> 00:58:14,560
Everything is engagement,
engaged with your fans and and

1069
00:58:14,560 --> 00:58:18,120
on the fan side, engage with the
band because every time, every

1070
00:58:18,120 --> 00:58:20,240
time there's an engagement, it's
tracked.

1071
00:58:20,560 --> 00:58:25,800
So if you pre save a song, then
that tells Spotify when this

1072
00:58:25,800 --> 00:58:29,720
song comes out, when it's the
official release date, the ad

1073
00:58:29,720 --> 00:58:32,560
date.
We need to add that to this

1074
00:58:32,560 --> 00:58:35,280
playlist and this playlist and
this playlist because it's

1075
00:58:35,280 --> 00:58:37,960
already this popular.
So their algorithms are looking

1076
00:58:37,960 --> 00:58:39,760
at that.
If there's nobody pre saving it,

1077
00:58:39,760 --> 00:58:42,240
they're saying, well, you know,
we'll see what happens, see if

1078
00:58:42,240 --> 00:58:45,880
it goes viral somehow.
But they don't, they're not

1079
00:58:46,320 --> 00:58:48,880
proactive in doing that.
And Spotify will get on your

1080
00:58:49,080 --> 00:58:51,360
your side.
They want you to sell more, they

1081
00:58:51,360 --> 00:58:54,120
make more money.
They want people.

1082
00:58:54,680 --> 00:58:59,640
When bands have a deal with
Spotify where I had this with

1083
00:58:59,640 --> 00:59:02,960
that cheer and I had a Green Day
and I think other little bands

1084
00:59:03,520 --> 00:59:06,080
where I'll get an e-mail from
Spotify saying because you're a

1085
00:59:06,080 --> 00:59:09,800
fan of Green Day, you can get
this limited edition T-shirt

1086
00:59:10,440 --> 00:59:12,520
only through, you know, this
link.

1087
00:59:13,320 --> 00:59:15,480
Thank you for your support.
Thank you from Green Day or

1088
00:59:15,480 --> 00:59:17,920
whatever it is.
I wish I would love to see them

1089
00:59:17,920 --> 00:59:23,800
do something like that.
That's where that's where the

1090
00:59:23,800 --> 00:59:25,320
relationship from the label
comes.

1091
00:59:25,360 --> 00:59:28,720
In and the download and like I
remember Angie, you saying not

1092
00:59:28,720 --> 00:59:30,520
just buying the song but
downloading it.

1093
00:59:30,520 --> 00:59:33,400
Is that does that make a
difference if someone buys a

1094
00:59:33,400 --> 00:59:35,520
song and then forgets to
download it because they usually

1095
00:59:35,520 --> 00:59:39,280
stream it or is there more value
in playing the thought song?

1096
00:59:39,280 --> 00:59:42,880
Like how does that?
That's a good question.

1097
00:59:42,880 --> 00:59:45,440
I don't really know.
I mean, not that many people are

1098
00:59:45,440 --> 00:59:48,040
buying the song anymore,
unfortunately.

1099
00:59:48,360 --> 00:59:52,160
So that's not a huge income for
the artist, but you know, they

1100
00:59:52,160 --> 00:59:54,400
are definitely obviously buying
vinyl.

1101
00:59:54,400 --> 00:59:56,880
What's interesting is that I
don't know what the number is it

1102
00:59:56,880 --> 00:59:59,960
something like 85% of the vinyl
this bought has never played.

1103
01:00:00,280 --> 01:00:02,240
It's just kept as a collector's
item.

1104
01:00:02,680 --> 01:00:04,720
And Angie?
Sounds about right.

1105
01:00:06,120 --> 01:00:13,400
And so, you know, it's, you need
to, you need to do everything as

1106
01:00:13,400 --> 01:00:16,840
a fan, you need to do everything
you can to trigger those

1107
01:00:16,840 --> 01:00:19,640
algorithms.
And that means watching YouTube

1108
01:00:19,640 --> 01:00:22,080
videos.
It means using their, their song

1109
01:00:22,080 --> 01:00:25,760
in your video.
It means sharing and reposting,

1110
01:00:26,840 --> 01:00:28,360
sharing and reposting
everything.

1111
01:00:28,680 --> 01:00:33,520
All of those things trigger
Spotify or TikTok or Instagram

1112
01:00:33,520 --> 01:00:36,480
to say, oh, we need to push this
more because it's popular.

1113
01:00:36,480 --> 01:00:39,040
You've.
Given us like a wealth of

1114
01:00:39,040 --> 01:00:41,680
information.
I can't wait to watch this back

1115
01:00:41,680 --> 01:00:44,040
and.
Take note, this is amazing.

1116
01:00:44,040 --> 01:00:45,840
I feel like I could talk to you
forever.

1117
01:00:46,040 --> 01:00:48,560
You're so knowledgeable.
And I have to say, I was looking

1118
01:00:48,880 --> 01:00:52,040
at your website the other night,
briefly looking through the

1119
01:00:52,040 --> 01:00:54,400
online program.
And obviously I have nothing to

1120
01:00:54,400 --> 01:00:57,880
do with the music industry, but
it all looked so fascinating

1121
01:00:57,880 --> 01:01:01,240
that I wanted to like go through
it myself just to learn about

1122
01:01:01,240 --> 01:01:04,320
everything you can.
You can get a two months, two

1123
01:01:04,320 --> 01:01:06,960
week, you know, free trial.
There's a lot of good

1124
01:01:06,960 --> 01:01:10,960
information from from people on
there who talk about their fan

1125
01:01:10,960 --> 01:01:14,480
clubs and talk about, you know,
and, and talk about, you know,

1126
01:01:14,480 --> 01:01:17,600
switching gears and how they had
to try to move their fans from

1127
01:01:17,920 --> 01:01:19,760
loving them for this to loving
them for that.

1128
01:01:19,760 --> 01:01:23,320
I manage an artist with 25,000
followers.

1129
01:01:23,800 --> 01:01:26,760
Most of it she built because
she's known for her comedy

1130
01:01:26,760 --> 01:01:29,280
skits.
But she is a singer, a great

1131
01:01:29,280 --> 01:01:32,160
singer and a great songwriter
and an actress.

1132
01:01:32,400 --> 01:01:36,040
And so we're working really hard
to get everybody to know about

1133
01:01:36,040 --> 01:01:38,320
that too.
And not everybody's going to

1134
01:01:38,320 --> 01:01:40,240
love her music.
So we're going to lose some

1135
01:01:40,240 --> 01:01:42,120
people because it's not all
comedy.

1136
01:01:42,360 --> 01:01:44,520
She's still doing the comedy,
but but you know, it's a

1137
01:01:44,520 --> 01:01:48,400
balancing act and everything.
So if an artist wants to change

1138
01:01:48,400 --> 01:01:51,080
a little bit of direction,
change a band member, it doesn't

1139
01:01:51,080 --> 01:01:52,920
matter.
Add a band member, everything is

1140
01:01:52,920 --> 01:01:55,720
going to affect how people
perceive it.

1141
01:01:55,720 --> 01:01:58,040
Is it still the same as it was?
Well, I thank you.

1142
01:01:58,040 --> 01:02:00,840
I thank you for your time and.
Absolutely, my pleasure.

1143
01:02:01,480 --> 01:02:03,640
Thank you so much.
We really appreciate it.

1144
01:02:03,680 --> 01:02:05,200
You bet.
All right.

1145
01:02:05,200 --> 01:02:06,920
Take.
Take.

1146
01:02:08,080 --> 01:02:09,120
Care.
Thanks so much.

1147
01:02:09,720 --> 01:02:11,320
Thank you all for listening
today.

1148
01:02:11,320 --> 01:02:13,120
I hope you enjoyed this
interview.

1149
01:02:13,120 --> 01:02:16,440
Please leave us some words in
the comments, send us an e-mail,

1150
01:02:16,520 --> 01:02:22,240
go to our website lvjynation.com
anytime and we'd love to hear

1151
01:02:22,240 --> 01:02:25,560
your thoughts and if you have
ideas for other interviews,

1152
01:02:25,760 --> 01:02:27,280
other guests we could have on
the show.

1153
01:02:28,080 --> 01:02:32,720
Until next time, until we hear
from next time, when we hear

1154
01:02:32,720 --> 01:02:35,600
from Dave about the gig, take
care and keep streaming.

1155
01:02:36,880 --> 01:02:38,400
See you later.
Bye bye.